Project Description
It had been a quarter century since Geneva Ridge Resort had undergone any sort of exterior or interior upgrade, and despite its charming location and loyal guest following, the client determined that a full-scale rebranding and renovation was necessary in order to ensure a bright future. CallisonRTKL led the $4.9 million redesign for this 146-key property in Lake Geneva, Wisconsin, giving it a heavy dose of fresh appeal for visitors new and old.