Taylor Morrison Vows to Match HomeAid Wildfire Donations

CEO Sheryl Palmer made the promise in a heartfelt LinkedIn post.

1 MIN READ

Taylor Morrison is stepping up in a huge way to help the Los Angeles relief efforts following its devastating wildfires, vowing to match any donations made to HomeAid dollar-for-dollar.

“Working in home building, I’ve seen firsthand just how important community, and the many comforts of home can be,” CEO Sheryl Palmer said in a LinkedIn post. “The idea of losing one’s sanctuary and being left with next to nothing is unimaginable, yet it’s a sad reality many Californians are facing right now.”

Palmer said she spent much of her childhood living in West LA and attended high school in the hard-hit Pacific Palisades region of the city.

“Leveraging our longstanding partnership with HomeAid—a leading non-profit developer focused on housing solutions for homeless communities—Taylor Morrison is proudly matching all donations dollar-for-dollar to aid in these communities’ eventual rebuilding efforts. If you would like to join us in directly helping those displaced by the fires, you can make a donation here: https://igfn.us/f/57ai/n.”

About the Author

Steve Ladurantaye

Steve Ladurantaye is the VP of residential content at Zonda Home. He has written about the North American real estate market as a staff reporter at The Globe and Mail and worked in newsrooms in Canada, the United States, the United Kingdom, and Vietnam as a reporter, editor, and adviser.

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