Pro builders are the focus at the newly revamped Builder House Plans website, which recently debuted a new look and major improvements. As part of the refresh, the Builder Advantage Program (a free loyalty program for pros) introduced new perks, including access to Metrostudy data for your area and discounts of up to 20% off house plan purchases.
The intention behind the site and loyalty club redesign was to make it easier for builders to find house plans for their needs. The site, which is owned by Hanley Wood, the parent company of BUILDER, now offers easier search functionality and larger images so you can really zoom in on a floor plan to see details. Curated collections showcase designs for narrow lots, bestsellers, popular styles, and more.
“Since the development of our Builder Advantage Program, Hanley Wood has seen an influx of contractors nationwide who want better ways to market their businesses and provide fast, easy house plan services to their customers,” explains Matt Clancy, Director of Sales for Builder House Plans. “Rather than going the traditional route of hiring an architect (and hoping they meet expectations) the ability to choose from thousands of pre-drawn house plans has taken a lot of guesswork (and cost) out of the home building journey.”
Here’s how discounts work:
- First-Time buyer: Receive 5% off your first house plan purchase
- Silver Status: Get 10% off your 2nd through 5th house plan orders
- Gold Status: Get 15% off every plan you purchase after your 5th order
- Platinum Members receive 20% off all plan purchases (10 plan purchases per year required)
“Builders come back to us for repeat purchases – a testament to our products and services,” says Clancy. “Their discount level goes up based on purchases – the more they buy, the more they save. Our staff of knowledgeable plan advisors can assist builders with specific plan searches, general questions and order assistance.”
Additionally, Builder Advantage Program members will receive access to local reports from Metrostudy that are specific to their region. A dedicated phone line offers concierge service to members, with house plan experts ready to help builders choose the right plans for their lots and situations.
