Home Innovation Research Labs has conducted its annual surveys of both builders and consumers for decades. Over time, the organization has adapted and augmented both the content and the options available to its customers to meet the rapidly changing needs of their businesses and adapt to changes within the residential construction industry. Some of the most exciting upgrades recently made to the offerings include:
County-Level Data
This level of reporting allows product manufacturers endless customization options to create and analyze geographic markets as small or as large as needed—including metropolitan areas, micropolitan areas, special sales territories, climate zones, wind or seismic zones, and any others that run along county lines.
Visualization Software Compatibility
In addition to our standard tabular formats, Home Innovation data users now also get data provided in their preferred Business Analytics and Data Visualization software format. This further enhances opportunities to create custom reports with greatly expanded options for charts, graphics, and maps.
Larger Sample Size
In the past year, Home Innovation doubled its Consumer Practices Survey sample from 55,000 respondents in 2016, to 110,000 respondents in 2017. This enhances a manufacturer’s ability to analyze and have confidence in building material and product usage estimates at more targeted geographic levels.
Home Innovation has more than 40 report categories to cover the needs of nearly every type of building product and material producer. For those who have purchased and used the organization’s data in the past to enhance their business and marketing planning, there is now even more benefit from this rich resource. For those who have yet to experience Home Innovation’s data reports, now is a great time to take advantage of all they have to offer and apply the benefits to your business.
