Trophy Homes—The New White Elephants

Highly personalized, highly luxurious mansions are getting tougher to sell as the luxury real estate market begins to feel the economic pinch. Owners of multi-million-dollar custom homes need to realize that the market for their dream home has shrunk and either use creative marketing and sales tactics or wait for the real estate market to rebound, according to a Wall Street Journal article. Read the article.

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