Confirming conventional home-sales wisdom, a recent study by Harvard’s Joint Center for Housing Studies indicated that women control more than 90 percent of all home buying and remodeling decisions. According to the NAHB, single women make up the second-largest and fastest-growing segment of buyers. Though written as a guide for female housing consumers, Trillion Dollar Women by Tara Nicholle-Nelson provides valuable insights for builders and sales associates anxious to know what women want. Price: $12.95 for NAHB members; $14.95 retail. For more information or to order, go to www.builderbooks.com or call 800-223-2665.
