The Lifestory Research 2020 “America’s Most Trusted Study” released Tuesday again put Taylor Morrison on top as the nation’s most trusted home builder.
Lifestory Research 2020 America’s Most Trusted Study tracks the largest home builder brands in the largest housing markets in the United States. The study examines trust among new home shoppers as they are actively in the process of looking for a new home. The study examines brand trust within the broader home building industry, within the 55+ active adult housing segment, and for the first time within the manufactured housing segment. Trust is measured through the Lifestory Research Net Trust Quotient Score, which identifies customers that are trust advocates and trust antagonists. America’s Most Trusted is an annual study performed by Lifestory Research in which the brand’s people trust the most are identified.
This is the fifth consecutive year that consumers have identified Taylor Morrison as the home builder they trust above all others. As the 2020 Lifestory Research America’s Most Trusted Home Builder, Taylor Morrison received the 5 Star Trust Rating in the study with a Net Trust Quotient Score of 115.9 from people actively shopping for a new home. The 2020 ranking is based on 34,882 opinions of people surveyed between January and December in the United States.
Brands included in the final ranking were those that were known throughout the United States as measured by brand awareness within the new home construction industry in the largest 35 housing markets. The national ranking includes the 25 largest home builders in the United States based on annual closings. The most trusted home builders, in order, were Taylor Morrison, Toll Brothers, William Lyon Homes, Shea Homes, Woodside Homes, TRI Pointe Homes, Brookfield Homes, Richmond American, Drees Homes, LGI Homes, Mattamy Homes, K. Hovnanian Homes, Century Communities, David Weekley Homes, Meritage Homes, Ashton Woods, MI Homes, Pulte Homes, Ryan Homes, Beazer Homes, Lennar, DR Horton, KB Home, Highland Homes, and Perry Homes.
The Lifestory Research 2020 America’s Most Trusted Active Adult Resort Builder is Trilogy by Shea Homes. This is the eighth consecutive year in which customers actively shopping for a new home in an active adult 55+ resort community indicated Trilogy is the brand they trust the most. As the 2020 Lifestory Research America’s Most Trusted® Active Adult Resort Builder brand, Trilogy received the 5 Star Trust Rating with a Net Trust Quotient Score of 116.1 among people actively shopping for an active adult resort community.
The most trusted brands, in order, included Trilogy, Toll Brothers, Taylor Morrison, The Villages of Sumter Lake, Del Webb, and Four Seasons by K. Hovnanian. The 2020 ranking is based on 12,624 opinions of people surveyed between January and December in the United States who indicated they were actively shopping for a new active adult resort 55 plus home. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, it was excluded from the national rankings.
The Lifestory Research 2020 America’s Most Trusted Manufactured Home Builder is the Fairmont brand. The study examines trust among consumers actively shopping for a manufactured home. The 2020 ranking is based on 3,494 opinions of people surveyed between January and December in the United States. This is the first year in which brand trust was measured within this category. Brands included in the final ranking were those that were known throughout the United States as measured by brand awareness. Fairmont generated a Net Trust Quotient Score of 80.5 and the 5 Star Trust Rating among people actively shopping a manufactured home. The most trusted manufactured home brands, in order, were Fairmont, Champion, Lexington, Cavco, Fleetwood, Clayton, Silvercrest, and Palm Harbor.
