HONEYWELL IS WELL KNOWN BY BUILDERS in the home automation field, but as it acquired companies over the years, builders became confused, especially when three sets of salespeople touting Honeywell’s HVAC and indoor air quality, security and low voltage, and spray foam products would make sales calls.
Under Honeywell’s new Builder Program, instead of carrying three separate sales forces, the company’s salespeople will sell the full line of Honeywell residential products. Builders can choose to do business with Honeywell at three different levels:
“What’s happened in the past is that builders have missed out on upgrades,” says Levi Bouwman, sales director for Honeywell’s Home Builder National Accounts. “People in the design studios selling carpet, countertops, and tile are not always comfortable selling technology,” he adds.
