The NEXTadventure concept home pairs Taylor Morrison with other 55-plus leaders in home building, like architects at Housing Design Matters and designers at Lita Dirks & Co. This premier team set the stage for a concept home that really understands the buyer demographic and explores what it wants.
In this video several members of the Taylor Morrison team, including CEO Sheryl Palmer, speak to the sophistication of the needs of the buyer and how this project addresses their needs in the home and in community lifestyle as well. Graham Hughes, chief customer officer at Taylor Morrison and Steve Atwood, vice president of construction operations, are also featured in the video and share insights on how the project will influence the future of Taylor Morrison offerings.
Deryl Patterson, president at Housing Design Matters, is the architect on the project. She describes how the relationship with the buyer has changed – they now think of the primary function of their home as an entertainment venue.
These partners have continued sharing their experience and insight on the project via a site dedicated to the NEXTadventure. Learn more at www.builderonline.com/nextadventure.
