What could be better than a completely collaborative approach to create a best practice? This forward-thinking project focused on the 55-plus demographic and captured feedback from consumers, sales, purchasing, construction and design.
Taking in consumer feedback is critical because every experience makes a difference, but the real trick is working with the team to incorporate the intelligence gained into the design so that it functions the right way. Driving the research through each phase of the project, from design to construction, was a team effort that led to a true, best-in-class for 55-plus buyers.
In this video Steve Atwood, vice president of construction operations at Taylor Morrison points out some of the key features that consumers are demanding and how they are incorporating them in this exclusive project. Plus, he speaks to how the project will be incorporated into future of Taylor Morrison developments.
More perspective from each part of the team is available at www.builderonline.com/nextadventure.
