As a concept home, the NEXTadventure is at the pinnacle of thought leadership, offering insight from all angles into the 55-plus buyer market. The 55-plus market represents 70% of the nation’s wealth and is a very discriminating and demanding consumer base.
This group presents a huge opportunity for new-home builders. Taylor Morrison was selected to head up the effort for this project because of its experience and knowledge of the 55-plus buyer demographic. The company is teamed with Housing Design Matters as the architect and Lita Dirks & Co. as the interior designer, both of which bring vast understanding of this unique buying group.
In this short video, John McManus, editorial director of the residential construction group at Hanley Wood, and Paul Tourbaf, president, residential construction group, Hanley Wood, pave the way for other builders to learn from this concept in thought leadership.
For more information regarding the 55-plus buyer and the NEXTadventure project, visit www.builderonline.com/nextadventure.
