Terry Bradshaw, Emmy award winner and former NFL star, is the spokesman for a new rewards program from Ferguson called Pro Plus. The company—a wholesale distributor of plumbing supplies throughout the U.S. and the Caribbean—recently improved its contractor discount program by adding a rewards system. The incentive allows builders, remodelers, plumbers, HVAC installers, and other industry pros to accumulate points through online purchases. Points can then be traded in for merchandise, event tickets, or travel vouchers. John Gillespie, Ferguson’s director of marketing, states in the partnership announcement that Bradshaw was selected because he’s “someone who can easily relate to our professional trade customers.”
