More than half of Realtors find that consumers have interest in real estate sustainability issues and practices, according to a new report from the National Association of Realtors, out Thursday.
The Realtors and Sustainability report, stemming from NAR’s new Sustainability Program, surveyed Realtors about sustainability issues facing consumers in the real estate market.
“As consumers’ interest in sustainability grows, Realtors understand the necessity of promoting sustainability in their real estate practice, such as marketing energy efficiency in property listings to home buyers,” said NAR President William E. Brown, a Realtor from Alamo, California and founder of Investment Properties. “The goal of the NAR Sustainability Program is to provide leadership and strategies on topics of sustainability to benefit members, consumers and communities.”
To meet growing consumer interest, more Multiple Listing Services are incorporating data entry fields to identify a property’s green features; 43% of respondents report their MLS has green data fields, and only 19% do not. Seven of 10 Realtors say they feel strongly about the benefits in promoting those features to clients.
The survey asked respondents about renewable energy and its impact on the real estate market. A majority of agents and brokers (80%) said that solar panels are available in their market; 42% percent said solar panels increased perceived property value.
24% of brokers said that tiny homes were available in their market, compared to 61% that reported tiny homes were not yet available. When asked about involvement with clients and green properties, 27% of agents and brokers were involved with 1 to 5 properties that had green features in the last 12 months. 70% of members worked with no properties that had green features, leaving a great deal of room for future growth.
The home features that Realtors said clients consider as very or somewhat important include a home’s efficient use of lighting (50%), a smart/connected home (40%), green community features such as bike lanes and green spaces (37%), landscaping for water conservation (32%), and renewable energy systems such as solar and geothermal (23%).
When it comes to the sustainable neighborhood features for which clients are looking, 60% of Realtors listed parks and outdoor recreation, 37% listed access to local food and 9% listed recycling.
The transportation and commuting features of a community that Realtors listed as very or somewhat important to their clients included walkability (51%), public transportation (31%) and bike lanes/paths (39%).
