New Selling Platform from CertainTeed

Contractors can share and compare information on siding products, materials

1 MIN READ

A new iPad application from building products maker CertainTeed allows pros to put together a presentation on the fly for homeowners or installers about different siding material options, styles, and colors. The PitchPerfect In-Home Selling System’s new Freedom of Choice app includes five customizable sales presentations that offer information on the company’s product lines such as Cedar Impressions Shakes, WeatherBoards fiber cement siding, CedarBoards insulated siding, and its vinyl siding collections, with options for comparing color palettes, performance, and other features.

The system includes video instructions for crafting the presentations and additional downloadable applications and accessories to help integrate the sales process.


About the Author

Hallie Busta

Hallie Busta is a former associate editor of products and technology at ARCHITECT, Architectural Lighting, and Residential Architect. She holds a bachelor's degree in journalism from Northwestern University's Medill school and a LEED Green Associate credential. Previously, she wrote about building-material sales and distribution at Hanley Wood. Follow her on Twitter at @HallieBusta.

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