This year, an estimated half of all homes will be purchased by first-time home buyers, who face an overwhelming number of design and product choices in more colors, styles, and customizations than ever before.
Washington, D.C.-area builder Miller & Smith has created a personality review to help buyers explore the features, amenities, and styles that best suit their personal taste. Whether customers are focused on eco-friendly open spaces, vibrant colors and unique architectural details, or sleek, high-tech features and ample areas to entertain, Miller & Smith’s new tool helps buyers choose a home.
Customers are encouraged to check out the firm’s personality overview to find the persona that best describes them–from outdoor aficianado to minimalist–and discover which of the company’s homes best suit their style. The buyer types include:
The Naturalist. If one word could sum up this mindful buyer, it would be “om.” The Naturalist makes wellness a top-of-mind priority, and keeps a sharp eye out for natural materials, ample space, light and greenery. Naturalists favor flexible, open spaces and sustainable features that emphasize eco-friendliness. Naturalists also love the clean, simple feeling of getting back to basics, whether with streaming sunlight in tall windows or wood finishes and raw whites.
The Artist. For this vibrant creative type, life truly imitates art. These individuals enjoy interior design trends and are just as likely to be spotted at a museum opening as they are to marvel over the latest exciting street artwork. Artists want a home that’s as livable as it is beautiful, and they favor thoughtful design features such as architectural nuances and bright, trending color palettes. This type also has a flare for staging spaces in creative, unconventional ways, like turning a study into a yoga space, or an empty garage into a painting studio and gallery.
The Achiever. With a laser focus on success and an affinity for technology and innovation, the Achiever is fueled by a commitment to impressive results. And this drive can be seen across a number of features in their homes. At the top of these must-have home elements are simplicity, clean lines and a focus on creating a convenient, uncomplicated lifestyle.
The Entertainer. This type is the life of the party, and also happens to be throwing it. The Entertainer is a relationship-focused persona who places special emphasis on taking care of family and loved ones. Warm, familiar design elements are critical to this personality type — and so are Smart Home features that ensure the next get-together goes off without a hitch. Entertainers love spaces that blend aesthetics and encourage lounging and leisurely conversation.
