On this edition of The Home Builder Digital Marketing Podcast, Lori Ann Dinkins of Mood Interior Designs joins Greg Bray of Blue Tangerine and Kevin Weitzel of Livabl to discuss the power that good interior design can have in helping home builders connect with home buyers and sell more homes.

Unfortunately, according to Dinkins, some home builders don’t place as high of an importance on interior design as they should. “Sadly, interior design is last. it’s kind of thought of as an afterthought, and I get why. I really do. It’s like builders build. That’s what they do. And they’re focused on the supplies that they need to build,” she says.

“We want to be brought into the conversation earlier to help them know that once you build it, you got to sell it. And that’s where marketers come in. But marketers are often brought in after it’s built, and we think it kind of should be reversed. So, for builders who understand what it takes to sell a home, we’re one of the first phone calls. We’re looked at as a partner in the process. But for builders who really believe that the house itself will sell itself, we’re usually not a priority.”

Potential home buyers relate more emotionally when they can see themselves living in a home and good interior design facilitates that connection. Dinkins says, “Honestly, our belief is buyers cannot see their life in an empty model. They just can’t. So, we help bring the model to life based on the demographics and the lifestyle of the community. Our designers are trained to do our research and to look for how can we bring this house to life.”

Listen to this episode to learn more about how interior design can help home builders.