Bidder Lesson

Create your own set of rules for pricing a project.

7 MIN READ

In all my years as a contractor, nothing has frustrated me more than the bidding process. The rules, circumstances, and conditions change with every project. Few, if any, professional standards are followed unless it is a high-profile project being managed by an accredited architect. As a consequence, I have developed my own set of “Bidding Rules & Standards” over the years that give me at least some control of the process. I’ll review some of those rules later on in this column, but first let me relate an experience that inspired me to develop these rules.

An architect I’d worked with many times, Lee Johnson of Professional Design Associates, contacted me about an upcoming project his firm was designing. He explained the project details such as the location and the client and encouraged me to meet with this client in hopes of eventually bidding and winning the job. I had an excellent history with Lee based on shared trust, business practices, and philosophy about design and craftsmanship. And my ego was bolstered by his confidence. “The professional standards of your company will enable you to do a terrific job on this project,” he said.

My first mistake: I thought I was a shoo-in for this job.

The architect was excited about the clients. The Savins were both East Coast professionals who were about to retire and wanted to build their dream home among the beautiful red rocks, wilderness, and vistas of Sedona, Ariz. The project would be a good opportunity for Professional Design Associates to get its name out in that community.

The introductory meeting with the clients went great. They said they were seeking “real” professionals to design and construct their house, and money was a secondary consideration. Design began as soon as the Savins purchased their lot.

Several months later, I received a set of raw plans (80 percent detailed) and was asked to formulate an approximate budget range, including pricing several high-dollar options. I generated a contract budget range of $1.65 million to $1.86 million, with the options priced at an additional $165,000. At our next meeting, both the architect and client were pleased when I presented this information, and the owners commented several times that their anticipated budget was in the vicinity of $2 million. They said the price of the options seemed reasonable. The construction process and project completion timetable also met with their expectations. At the conclusion of the meeting, the owners gave the architect the go-ahead to complete the full set of construction plans and documents and asked me to hold a position in my production schedule for their project.

I verbally reviewed my contract process with the Savins and informed them that I would need a $10,000 retainer to prepare a detailed estimate and reserve a spot in my production schedule. The retainer would be applied to the final construction contract amount. “No problem,” they said. “We’ll drop a check in the mail to you tomorrow.”

My second mistake: I continued working on the project even though the retainer hadn’t arrived.

The plans were rapidly approaching completion. The Savins made decisions on finishes and selections quickly. The architect kept me informed that he and the clients were moving swiftly toward completion of the plans. I used that information as an excuse not to bird-dog the retainer invoice. Soon, Dixon Builders received a completed set of plans and specifications to price for a construction contract.

I was a little reluctant to proceed with a time-consuming estimate because I still had not received the retainer, and the owners seemed put out by my several polite phone reminders. The architect reassured me: “They’re both executives in Fortune 500 companies,” he said. “He’s the No. 3 man at a major television network. Don’t worry, the check will come. And besides, they owe me for the balance of the design work, but that isn’t due until they sign a contract with a builder.”

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