Darling Homes, a Texas home builder, has hired veteran sales and marketing professional Karla Horton as its new vice president of sales and marketing for its Dallas division.
In her new role, Horton will lead the sales and marketing team with a focus on the home builder’s core components of maintaining strong customer relationships and business in relation to achieving division sales goals, expanding and developing sales teams and collaborating with other leaders and executives within both Darling Homes and its parent company Taylor Morrison. In addition, Horton will assist in the land acquisition process and contribute to product development of new land purchases.
Horton will report directly to Dallas Division President of Taylor Morrison and Darling Homes Scott Schwanke, as well as communicate with all departments across the division. “We’ve spent quite a bit of time looking for the strongest candidate to oversee our vital sales and marketing functions,” Schwanke said in a release. “I’m confident that Karla’s exceptional performance in sales, effective communication abilities and passion for the industry will have a tremendous impact on this company in more ways than one. We can’t wait to see what she can do.”
Previously, Horton served as the area sales manager for CalAtlantic, formerly Standard Pacific Homes, in the Dallas market. Horton was at the forefront of driving home sales, where she worked directly with community sales managers and division management teams to innovate and implement business plans, sales forecasts and closing schedules. With a Juris Doctorate degree from Thomas Jefferson School of Law and more than 15 years of experience in the home building industry, Horton brings significant business, communication and sales experience to the Darling Homes team.
