CUSTOM HOME’s Directions 2009 Virtual Conference launched on December 8 and continues to roll out free, on-demand Web sessions to help you hone your skills, broaden your company’s scope, and prime your business for success.
“The Pennywise House: What every custom builder should know about smaller, architect-designed modular houses,” presented by architect Russell Versaci, AIA, author of Creating a New Old House and Roots of Home, launches on December 17.
Versaci presents his prescription for the future of American home building: a new way to design and build houses in the wake of the financial and building industry meltdowns. The era of the McMansion is over forever, he declares, and to prosper in the new era, home building cannot go back to business as usual. Versaci outlines the new and different priorities of the home-buying marketplace: smaller footprints and premium amenities, in-town locations and sustainable features, and custom quality in a ready-made option. Home builders have to get back to basics, suggests Versaci, and he offers six ways to do so.
Visit www.directionsconf.com to register.
