Power and Presence

Stephanie Pearson 1-to-1 with New Ground PR & Marketing founder-strategist Carol Ruiz on what it takes to start up and thrive in a male-dominated business community.

1 MIN READ

As part of my ongoing series of video interviews with women in home building who hold leadership positions, and I’m excited to share my interview with Carol Ruiz, Founder of NewGround PR & Marketing. Carol is a legend in the real estate industry.

Ruiz is past chair of the Urban Land Institute’s Residential Neighborhood Development Council (RNDC) Gold and currently serves as vice chair of RNDC Blue. She chairs the NAHB Communications Committee as well as the organization’s Sales & Marketing Ideas magazine’s editorial advisory group and is a past National Sales and Marketing Council’s Board of Trustees.

This insightful interview, the third in an ongoing series on women and leadership in the builder industry, delves into some pivotal moments in her career, advice to others coming up, and some inspiring observations on other women we both admire.


The conversation was filmed and edited by Robert O’Shaughnessy, NewGround’s President of Marketing & Digital Services, at Terra’s offices on Montgomery Street in San Francisco.

About Stephanie Pearson
Stephanie Pearson is a Partner with Terra Search Partners, a retained executive search firm helping real estate companies build great teams. Terra Search Partners serves many of the country’s foremost REITs, private equity firms, pension fund advisors, private developers and owners, family owned businesses, and non-profits. To see additional articles written by Stephanie and others at Terra Search, click through to www.terrasearchpartners.com. Contact Stephanie Pearson at stephanie@terrasearchpartners.com or 415.433.8888.

About the Author

Stephanie Pearson

Stephanie Pearson is a partner with Terra Search Partners, a retained executive search firm helping real estate companies build great teams. Terra Search Partners serves many of the country’s foremost REITs, private equity firms, pension fund advisers, private developers and owners, family-owned businesses, and nonprofits.

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