American West Homes’ newest community, Rainbow Crossing Luxury at Coronado Ranch in southwest Las Vegas, is using virtual tours to “sell” their homes – before the model homes and community have been completed.
Rainbow Crossing Luxury’s new series of homes (The Beckham, The Duncan, The Ella, The Harper and The Madden) range from 1- to 3-stories, with anywhere from 1,642 to 4,217 square feet of living space. Interested prospects can “tour” these floor plans from top to bottom, despite the fact that the model hasn’t even been built yet.
According to business.com, model home visits and open houses are no longer the prime ways to show a property, American West says, because the internet has radically changed the way real estate is marketed and sold. The company cites a survey by the National Association of Realtors showed that 84% of first time buyers use the internet to search for a home. And the majority of people who are searching online want to see visuals before they consider buying a home.
The virtual great room in the virtual Harper model.
“We continue to see a strong demand for housing,” said Larry Canarelli, founder of American West. “It’s a great time to buy, and home prices keep appreciating. All of our communities are selling so well. There has been such an interest in our new Rainbow Crossing Luxury homes that pre-selling from virtual tours was the best approach to help meet the demand.”
