Chicago-area home buyers seeking a top suburban location without straying too far from the sights and sounds of downtown Chicago can now enjoy the best of both worlds at Willow Lake, a community of 52 semi-attached luxury residences in Lake Forest, Ill., thanks to a new incentive offered by local builder Red Seal Homes.
The promotion, a partnership with the Waldorf Astoria Chicago, gives buyers four two-night weekend stays per year at the Gold Coast hotel during their first two years of home ownership at Willow Lake.
Walfdorf Astoria
The Waldorf Astoria Chicago
“While our buyers have already decided a Lake Forest address is the right fit for their day-to-day lives, many have a lifestyle where they are frequently downtown attending social or work functions, spending time with their adult children who live in the city, or simply taking advantage of Chicago’s many cultural and entertainment offerings,” says Brian Hoffman, an executive with Red Seal Homes. “For those who really enjoy the city but don’t want to live there full-time, this promotion is a fun way to give them a bit of downtown luxury and the experience of having an ‘in-town’ residence as a complement to their home at Willow Lake.”
Hoffman notes that these same buyers also appreciate the convenient maintenance-free lifestyle of the luxury semi-attached homes at Willow Lake. “Maintenance-free living has extremely broad appeal among today’s buyers, particularly in a sought-after area like Lake Forest,” he said. “We see a number of move-down buyers who raised their family in the area and want to remain close to friends and family who live nearby. A low-maintenance home gives them the flexibility they want at this stage of life, making it easy to travel or spend a couple days in the city without worrying about whether yard work is taken care of or, during the winter months, whether sidewalks have been shoveled.”
The appeal of maintenance-free living is not limited to downsizers and empty nesters, Hoffman adds. “We have many busy professionals who simply don’t want to spend their free time on upkeep,” he said. “Similarly, families whose weekends are already booked solid with their kids’ extracurricular activities appreciate having one less thing on their to-do list – all while enjoying the space and finishes of a high-end single-family home.”
In order to appeal to a variety of buyers drawn to Willow Lake’s desirable location and lifestyle amenities, the community offers seven floor plans measuring from 2,491 to 4,338 square feet. Homes feature two to four bedrooms, 2½ to 3½ baths, attached two-car garages and full, unfinished basements. Buyers can choose from a ranch plan, master-down design or traditional two-story layout, with prices starting at $800,000. Optional features include elevators, screened-in porches or patios, or master suite sitting rooms.
