ERA Real Estate on Thursday said a relationship has been formed with Builders Digital Experience (BDX) to bring affiliated brokers and their independent agents access to more than 130,000 units of new home inventory.
By incorporating BDX’s New Home Source Professional, a new home construction listing platform funded and endorsed by a consortium of the top U.S. home builders, the ERA® Network can showcase additional options within a national housing market challenged by low inventory.
ERA said that, prior to this technology, there was no formal, consolidated platform available for ERA-affiliated brokers and agents to help their clients view and shop new home listings. Now, ERA’s more than 17,000 affiliated agents in the U.S. will have access to prime new construction properties, both in their regional markets and nationwide, significantly increasing their potential transaction units and property options for home buyers.
“New Home Source Professional is excited to work with ERA to provide their affiliated agents and brokers access to our new construction information,” said Peter Brumme, general manager for BDX. “Our research shows that 63% of home shoppers prefer new homes, so making this information accessible to ERA affiliated brokers and agents will give them new tools to meet their client’s needs.”
The personalized ERA site offers extensive details including pricing, footage, amenity information, and community information regarding taxes and school districts. ERA today also announced a new set of features for all of its Distinctive Properties – which will include luxury new homes – that offers augmented reality technology and virtual staging to help buyers envision a home with different wall colors, flooring, cabinetry, countertops, exterior landscaping, 3D furniture and more.
“In an inventory-constrained market, we’re providing affiliated agents and their customers with one-click access to tens of thousands of unencumbered properties nationwide” said Frank Malpica, Senior Director, Product Development and Brand Engagement of ERA. “By providing a digital connection where one didn’t previously exist, home buyers have access to a range of new construction choices, from a vast network of builders ready to streamline the process.”
