WHY IT WORKED: This part of Michigan has been experiencing relatively flat sales, so homes were priced just below market as an incentive. Stone-and-shake exteriors also helped pull in buyers.
PROJECT CREDITS Project: Charleston Park, South Lyon, Mich.; Sales started: May 2006; Sales through November 2006: 12; Units planned: 100; Price: $299,900 to $359,900; Unit size: 2,156 to 3,017 square feet; Builder: Kheder Homes, Farmington Hills, Mich.; Developer: Singh Development, West Bloomfield, Mich.; Architect: TK Design & Architecture, Howell, Mich.; Land planner: Atwell Hicks, Novi, Mich.; Landscape architect: United Lawnscape, Washington Township, Mich.; Interior designer: AK Designs, Farmington Hills
Learn more about markets featured in this article: Charleston, SC.
