Results from the January 2013 Survey of US Homeowners’ Use of Technology to Plan and Complete Home Remodeling Projects conducted by Planese Inc. reveals technology trends in purchase behavior.
Customers are increasingly using smartphones instead of PCs in their remodeling research, and past/future survey data shows mobile search will play an even larger role in the future. Although this specific survey is geared toward remodelers, it speaks to the larger audience of home building businesses and contractors as well. Go mobile or get left behind.
