KB Home, the No. 6 builder on the Builder 100 list, unveiled a new video campaign called “We See You,” with the hopes of highlighting its commitment to customers.
“A home is the largest and most emotional purchase that most people make in their lifetimes, a major milestone that embodies their most cherished hopes and goals. That’s why the relationships we form with our customers are the foundation of everything we do,” said Jeffrey Mezger, KB Home chairman and chief executive officer.
“Our new brand platform, ‘We See You,’ beautifully captures the essence of KB’s commitment to delivering an outstanding customer experience, one driven by a company culture where our employees feel valued because their work has purpose.”
The video campaign tells the story of a young girl reluctant to move to a new home. The KB team supports her family, making the transition smoother and more meaningful. The campaign will roll out across digital streaming, online video, and social media platforms, with messages focusing on partnership, personalization, and affordability.
