In this edition of The Home Builder Digital Marketing Podcast, Reilly LePage of Logel Homes joins Greg Bray of Blue Tangerine and Kevin Weitzel of Livabl to discuss how home builders can begin to elevate the online home buying process by adopting new technology.
Home buyers need and want more information and buying power from home builders’ websites because they get it from all other industries, yet home builders can still be reluctant to make that readily available to customers. LePage explains, “The idea with a lot of home builders is, let’s not put our pricing and our availability and what we have to offer on our website or online anywhere. That will force the customer to come to us directly into the sales center or show home. But I think there’s a mark that’s being missed there because everybody’s so used to finding all the information they need or want in seconds with Google with their mobile phone, right? You can buy a car online. You do the majority of your shopping online nowadays.”
To gain insight into what customers expect from an online home buying process, home builders need to approach questions from the home buyer’s viewpoint. LePage says, “So, I would just ask them to consider how the customers’ perspectives are changing. How are their buying journeys in other industries and with other products, how are those changing? Home building, real estate, all the law that’s attached to it, are probably the slowest-moving beasts in both our countries. And so how do we kind of start to change that mentality?”
Home builders must begin to implement different aspects of the digital process to continue to improve the home buying experience. LePage says, “I think we do that by adopting these new technologies, understanding that proptech has a place in new-home sales. It’s always going to be one of the biggest purchases anybody ever makes, but why not make that smoother?”
Listen to this week’s episode to learn more about how home builders can make the buying process easier and smoother.
