This year, 3.6 million students will graduate from high school, and behind every graduate are 7,488 loads of laundry, 2,700 loads of dishes and 19,710 meals. That’s according to Whirlpool, which makes the things that make those tasks manageable.
The Whirlpool brand is celebrating the people who cared and helped get graduates to this point – parents. Through “Congrats, parents” the brand will work with schools across the nation to highlight the care behind the graduation milestone and shine a spotlight on those who cooked, cleaned and washed for the past 18 years.
“At Whirlpool, we believe the acts of care that happen every day deserve to be celebrated,” said Jennifer Tayebi, communications brand manager for Whirlpool. “Behind every graduate there are piles of laundry, loads of dirty dishes and thousands of meals and we felt compelled to not only celebrate the graduates this year, but the parents and caregivers and the care that got the high schoolers here.”
Whirlpool is enlisting actress, author and singer, Lea Michele, to give a commencement speech at Dallas’ Uplift Peak Preparatory on May 25 celebrating the parents and caregivers of the Class of 2018 for their care over the years, which led to the students’ 100% graduation rate and college acceptance.
“As an only child, I have strong memories of my parents’ constant support throughout my high school career on the volleyball team, debate team, and all my academic and social endeavors,” said Lea Michele. “I’m thrilled to work with Whirlpool to celebrate parents for the care they give day in and day out.”
Kicking off with TV ad spots on May 7, the integrated campaign flips the graduation narrative by honoring parents and caregivers for the simple acts of care they provide, day in and day out, that lead to diplomas.
