17 New Trends in the Business of Home Building

As spring selling progresses, here are the latest industry trends builders should know about in finance, operations, marketing, design, and products.

1 MIN READ

The past decade has seen transformative technological advancements in society, powered by shifts in connectivity. At the same time, home building business and operations are stuck somewhere in yesteryear. As millennials begin to enter the market as home buyers, the “must-haves” they demand may finally spark innovation. There’s pressure on builders to build better, faster, smarter, and more efficiently.

While technology promises to influence how homes are designed and sold, advancements in finance could open up homeownership, and healthy home, design, and placemaking trends will dictate how homes and communities are conceived. Builders need to excel in the areas of operations, finance, products, design, and marketing, and they need to manage for tomorrow. Here’s how.

This article appeared in the March 2017 issue of BUILDER magazine.

About the Author

Leah Ghazarian

Leah Ghazarian is a former senior associate editor.

About the Author

Kayla Devon

Kayla Devon is a former associate editor for Hanley Wood's residential construction group. She covered market strategy, consumer insights, and innovation for both Builder and Multifamily Executive magazines.

About the Author

Brian Croce

Brian Croce is a former senior associate editor for Hanley Wood's Residential Construction Group.

About the Author

Lauren Shanesy

Lauren is a former senior associate editor for Hanley Wood's residential construction group.

About the Author

Mary Salmonsen

Mary Salmonsen is a former associate editor for Zonda and a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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