Savvy builders are tapping into social media outlets to connect with buyers and market their homes.
A review of the Builder 100, the largest builders in the country based on closings, shows that some are more active than others when it comes to sites like Facebook, Pinterest, and Twitter. Big builder Lennar tops all other builders, coming in with 268,383 Twitter followers and 742,757 Facebook likes.
The breakdown below shows which companies are having the most success with social media. Click here for tips on how to improve your outreach. For a printable PDF of the Builder 100 list, click here.
| Builder | Facebook Likes | Builder | Twitter Followers |
| Lennar | 742,757 | Lennar | 268,383 |
| Habitat for Humanity | 385,056 | Habitat for Humanity | 82,349 |
| KB Home | 31,513 | Pulte Homes | 23,866 |
| Meritage Homes | 31,021 | Meritage Homes | 13,194 |
| Taylor Morrison | 28,272 | NeighborWorks America | 10,893 |
| Gehan Homes | 14,357 | KB Home | 9,624 |
| Pulte Homes | 13,316 | Toll Brothers | 8,196 |
| Fischer Homes | 12,633 | The Related Group | 7,745 |
| Ivory Homes | 12,000 | Beazer Homes | 6,410 |
| D.R. Horton Homes | 11,530 | DR Horton | 5,630 |
| Stanley Martin Homes | 10,877 | Home Creations | 4,454 |
| WCI Communities | 10,098 | M/I Homes, Inc. | 4,370 |
| Ryland Homes | 10,051 | David Weekley | 3,697 |
| Arbor Homes | 9,744 | William Lyon Homes | 3,405 |
| Grand Homes | 8,771 | Gehan Homes | 3,243 |
| David Weekley Homes | 8,607 | Taylor Morrison | 3,085 |
| Neal Communities | 8,391 | Neal Communities | 2,918 |
| LGI Homes | 7,891 | K Hovnanian | 2,760 |
| Stock Development | 7,751 | Grand Homes, Texas | 2,592 |
| M/I Homes, Inc. | 7,653 | RA Homes | 2,457 |
| Home Creations | 7,499 | IGI Homes | 2,427 |
| Related Group | 7,008 | Drees Homes | 2,371 |
| ICI Homes | 6,587 | Stylecraft Builders | 2,282 |
| Edge Homes | 6,460 | Ryan Homes | 2,247 |
| NeighborWorks America | 5,859 | Perry Homes | 2,225 |
