According to a study released recently by Shelton Group, consumers want to see an immediate return on investments in energy efficiency. As the recession continues, consumers’ motivations for purchasing energy-efficient products have been shifting away from the altruistic and toward the economic. For instance, 71 percent of consumers surveyed said saving money was their primary reason for buying energy-efficient products, while only 55 percent cited protecting the environment as their motivation. Read more in EcoHome magazine.
