The Difference Between the Millennial and Entry-Level Buyer

Metrostudy’s Brad Hunter sets the record straight. The millennial, entry-level, and first-time buyers are not the same, and only one group of these buyers is expected to make a comeback this year. Here are four things to remember when it comes to young versus new buyers.

1 MIN READ

Predictions for the 2015 new home market largely focus on high hopes for entry-level buyers. The problem here is that entry-level buyers, first-time buyers, and millennials are often thought of as similar or the same. While the average household age of the new home buyer is getting slightly younger, and more millennials are expected to show up in the marketplace this year, there are important distinctions between these three groups of buyers. Who will really lead market improvement in 2015?

Here are Metrostudy chief economist Brad Hunter’s key points outlining how these groups are distinguished and who is really going to play a key role in new home buying this year:

The first-time buyer is not always the young buyerIt used to be that first-time home buyers were in their late twenties or early thirties. The 20-something NEW HOME buyer is not staging a major comeback.

Millennials will move to buy homes
That is not the same thing as saying that the millennials will not come back. Right now, that group, now in their late twenties, is renting, but as rents continue to move higher, an increasing number of them are buying homes. One MPC developer reports 20% of their buyers are now millennials.

The first-time buyer is not the entry-level buyer
There is now a distinction between “Entry-Level” and “First-Time” Homebuyers. Entry-level buyers in the new home market are no longer typically first-time home buyers. They have often purchased one or more resale homes, built some equity, and then stepped up to a new home from there.

The first-time buyer is not always on a strict budget
There is also a first-time home buyer group that is affluent, who used to rent in A+ locations who is now ready to buy. We are seeing that happen in many markets around the country.

About the Author

Brad Hunter

Brad Hunter is Metrostudy’s chief economist and director of strategic consulting. Hunter directs Metrostudy’s consulting work nationwide and spearheads Metrostudy’s current work with the national development community as well as investment firms. Metrostudy is the nation’s premier advisor on local and regional housing market conditions. The firm’s unmatched database provides the quantitative foundation for its consulting and advisory work, and backs up Hunter’s forecasts of the housing market, which have been consistently more accurate than those of most other economists. Hunter also supervises the bulk of the company’s multi-market studies, and has orchestrated hundreds of site-specific or area-specific housing market studies over the past twenty-five years of his career. He oversees the company’s work for investment funds who are investing a combined $1 billion in residential property nationwide. With 25 years’ experience in real estate analysis and local market economics, Hunter is a full member of the Urban Land Institute, has authored numerous articles and chapters in ULI-published books, including Market Profiles, chairs various committees, and is an active member of the national Community Development Council. He is regularly cited in local and national journals including recent interviews by the Wall Street Journal, Business Week, and on CNBC and Bloomberg News. His analysis is also featured in the book Foreclosure Nation. Hunter graduated in 1985 from the Wharton School of the University of Pennsylvania with a degree in economics and has been a guest lecturer at Harvard University. Hunter is a speaker at conferences on real estate opportunities and investing, as well as at real estate think tanks, and is frequently called upon by key regulatory agencies of the U.S. government for his insights on the housing sector.

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