Tariff Primer: What Are They, Anyway?

On and off again tariffs have resulted in heightened economic uncertainty, particularly for those industries that rely on cross-border supply chains, including home building.

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On and off again tariffs have resulted in heightened economic uncertainty, particularly for those industries that rely on cross-border supply chains, including home building. Construction materials such as lumber, steel, and aluminum could see disrupted supply chains and/or an increase in costs since they are difficult to source in the quantities needed domestically.

This article will provide an overview of what tariffs are, why they are implemented, how their implementation has impacted the housing industry in the past, and how we expect the new tariffs to impact us today.

First, the basics: what is a tariff?

Tariffs are essentially a tax on imported goods that raises the cost of bringing foreign materials into the country. The increase in cost must then be absorbed somewhere along the supply chain. Options include:

  • The foreign supplier may lower prices to remain competitive.
  • The importer may absorb some of the cost.
  • The consumer (in this case either the builder or buyer) may end up paying the difference.

The full article is available to clients of Zonda’s National Outlook report. You can learn more and subscribe here: https://zondahome.com/products/data-intelligence/national-outlook/

About the Author

Ali Wolf

Ali Wolf is the Chief Economist for Zonda and NewHomeSource. Zonda is the largest new home construction data company in North America. As head of the Economics Department, Ali manages and analyzes the content, runs special research projects, strategizes with the nation’s largest homebuilders, and presents nationwide covering topics across the housing market and wider economy.

Ali is the creator of Zonda’s proprietary indices, including the New Home Pending Sales Index and the New Home Lot Supply Index. Ali has focused much of her career on understanding prior recessions and led the charge on ‘Millennials discussing Millennials’ in the homebuilding space. Highly regarded as an industry expert, Ali is quoted frequently in national publications including CNBC, The Wall Street Journal, Forbes, and Yahoo! Finance, and has also appeared on national and international TV and radio programs such as Bloomberg TV and Marketplace. Further, Ali serves as an advisor to the White House, providing data and insights on the U.S. housing market.

Prior to joining the Zonda team, Ali worked for another consultancy firm and was a researcher for both the Canadian and UK Parliaments. Ali holds a Bachelor’s Degree from The Ohio State University in Economics and a Master’s Degree from the London School of Economics in Real Estate Economics and Finance.

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