Zonda is elevating its real estate data to the next level, interpreting user behavior on its NewHomeSource portal to provide insights that can help builders inform their strategies in a challenging market.
“Ever wonder how to truly ‘skate to where the puck is going’ in the housing market?” asks Ali Wolf, chief economist at Zonda and NewHomeSource. “Zonda’s Homebuyer Outlook helps you do just that, offering forward-looking insights based on real homebuyer behavior. It reveals where demand is headed, not just where it’s been.”
The report allows readers to track what homebuyers are actively searching for across the Top 50 markets in the United States. It reveals early demand signals, allowing you to align your strategy, inventory, and marketing ahead of the market. The report is accompanied by an interactive dashboard, which allows your team to quickly identify and reply to buyer demand by price range, product type, and region.
- Visualize supply-demand mismatches in local markets and uncover opportunities.
- Compare engagement across communities, product types, and builders to identify where you’re gaining (or losing) share. Filter insights by time to track historical performance or monitor trends on a seasonal basis.
- Benchmark your activity against other builders and product categories, such as townhomes, single-family homes, and condominiums.
For more information or to subscribe to the report, click here.
