Torch Bearers: The 2001 National Sales and Marketing Awards By R.E. Blake Evans
Rookie Sales Person of the Year
Johnny Payne, Ideal Homes
Norman, Okla.
Sales Person/Team of the Year
Cydne Combs, Prudential New Homes
Irvine, Calif.
Sales Manager of the Year
Sue Miller, U.S. Home
Colorado Springs, Colo.
Marketing Director of the Year
Patty Carmichael, San Elijo Hills Development Co.
San Marcos, Calif.
Best Sales & Marketing Council, 300 members and under
Inland Empire-California, Ontario, Calif.
Best Sales & Marketing Council, Over 300 members
Triangle Sales & Marketing Council, Raleigh, N.C.
Best Logo Design
Project: Power Ranch, Gilbert, Ariz.; Developer: Sunbelt Holdings & DMB, Scottsdale, Ariz.; Ad agency: Wilbanks, Phoenix
Best Brochure for a Community Priced Under $250,000 (tie)
Project: Eagle Crossing, Brownsburg, Ind.; Builder: C.P. Morgan, Indianapolis; Ad agency: Miles Real Estate Brand Development, Denver
Project: Sobu Flats, Atlanta; Builder: Julian LaCraw, Atlanta; Marketing: Betty Harbourt/CB The Condo Store, Atlanta; Ad agency: Idea Associates, Atlanta
Best Brochure for a Community Priced $250,000 to $500,000
Project: Destinations at Serrano, El Dorado Hills, Calif.; Builder: Parker Development Co., El Dorado Hills; Ad agency: The Dunlavey Studio, Sacramento, Calif.
Best Brochure for a Community Priced over $500,000 (tie)
Project: OceanAire, Santa Monica, Calif.; Builder: HSP Ocean Avenue, Los Angeles; Ad agency: MC Squared, Los Angeles
Project: Aguacate Ranch, Bonsall, Calif.; Builder: EPAC Estates/EPAC Development, Costa Mesa, Calif.; Ad agency: The Weston Group, Los Angeles
Best Brochure for a Master Planned Community
Project: Northpark Square, Irvine, Calif.; Developer: Irvine Community Development Corp., Newport Beach, Calif.; Ad agency: Greenhaus, San Diego
Best Direct Mail Piece
Project: The Pinehills, Plymouth, Mass.; Developer: The Pinehills LLC, Plymouth; Ad agency: DiBona Borstein & Random, Boston
Best Broker Campaign
Project: Highlands Ranch Golf Club Realtor Direct Mail, Highlands Ranch, Colo.; Builder: Shea Homes, Walnut, Calif.; Ad agency: Miles Real Estate Brand Development, Denver
Best Black & White Ad Under Half a Page
Project: “Boys on Bikes” ad, Eagles Crossing, Brownsburg, Ind.; Builder: C.P. Morgan, Indianapolis; Ad agency: Miles Brand Real Estate Development, Denver
Best Black & White Ad Over Half a Page
Project: “Windmark” ad, Windmark by Arvida, Port St. Joe, Fla.; Developer: Arvida, Boca Raton, Fla.; Ad agency: Austin Kelly Advertising, Atlanta
Best Color Ad Full Page or Less
Project: Parkloft, East Village, San Diego; Builder: The Douglas Wilson Cos., San Diego; Ad agency: Greenhaus, San Diego
Best Color Ad Over a Full Page
Project: Eagle Crossing, Brownsburg, Ind.; Builder: C.P. Morgan, Indianapolis; Ad agency: Miles Real Estate Brand Development, Denver
Best Radio Commercial
Project: “Valley Girl Tour Guide” commercial, Phoenix; Builder: Beazer Homes, Tempe, Ariz.; Ad agency: Cramer-Krasselt, Phoenix
Best Television Commercial
Project: “In your own backyard,” commercial for Anthem by Del Webb, Anthem, Ariz.; Developer: Del Webb Corp., Phoenix; Ad agency: The Motta Co., Phoenix
Best Special Promotion
Project: Serrano–BalloonFest 2001, El Dorado Hills, Calif.; Developer: Serrano Associates, El Dorado Hills; Ad agency: In-house
Best Associate or Supplier Marketing Campaign
Project: Newport Beach office opening for Bloodgood Sharp Buster Architects & Planners, Newport Beach, Calif.; Ad agency: The Roxburgh Agency, Costa Mesa, Calif.
Judges Special Award for Branding
Project: BAR Awards-Branding Campaign, HBA of Metro Denver, Denver; Ad agency: Miles Real Estate Brand Development, Denver
Best Industry Associate’s Web Site
Project: Creative Design Consultants’ Web site, Costa Mesa, Calif.; Web designer: LEA Designs, Tustin, Calif. Web site: www.cdcdesigns.com
Best Sales Office Under 550 square feet
Project: The Clifton, Atlanta; Builder: McRae & Stolz, Atlanta; Sales office: Idea Associates, Atlanta
Best Sales Office Over 550 square feet (tie)
Project: EPAC Estates at Cielo, Rancho Santa Fe, Calif.; Builder: EPAC Homes and Development, Costa Mesa, Calif.; Architect: William Hezmalhalch Architects, Irvine, Calif.; Signage: Outdoor Dimensions, Fullerton, Calif.; Ad agency: The Weston Group, Los Angeles; Sales office interiors: Color Design Art, Pacific Palisades, Calif.; Landscape architect: The Collaborative West, San Clemente, Calif.
Project: BlackHorse at Cordillera Ranch, Edwards, Colo.; Builder: Marquis Mountain Homes by Centex, Avon, Colo.; Architect: Zehren & Associates, Avon; Ad agency: The Communique Group, Inglewood, Colo.; Sales office interiors: Creative Design Consultants, Costa Mesa, Calif.
Best Signage Program
Project: Vintage Reserve, Temecula, Calif.; Builder: Brehm Cos., San Diego; Signage: Motivational Systems, National City, Calif.
Best Landscape Design
Project: Mountain Air Country Club–The Camps at Creekside, Burnsville, N.C.; Developer: Mountain Air Country Club, Burnsville, N.C.; Landscape design: Scott R. Melrose & Associates, Arden, N.C.
Best Interior Merchandising, Model Priced Under $250,000
Project: Manzanita–Plan 2, Las Vegas; Builder: Pardee Homes, Irvine, Calif.; Interiors: Color Design Art, Pacific Palisades, Calif.
Best Interior Merchandising, Model Priced $250,001 to $400,000
Project: Emory Parc–Plan 3, Decatur, Ga.; Builder: Ashton Woods Homes, Roswell, Ga.; Interiors: Creative Design Consultants, Costa Mesa, Calif.
Best Interior Merchandising, Model Priced $400,001 to $650,000
Project: The Reserve at PGA West–The Sienna, Palm Desert, Calif.; Builder: Toll Brothers, Huntingdon Valley, Pa.; Interiors: Ryan-Young Interiors, National City, Calif.
Best Interior Merchandising, Model Priced $650,001 to $1 Million
Project: Christopher Collection–The DaVinci, Las Vegas; Builder: Christopher Homes, Las Vegas; Interiors: Design Tec, Las Vegas
Best Single-Family Detached Home Priced Under $250,000
Project: Ocean Walk–Plan 1, Port Hueneme, Calif.; Builder: The Olson Co., Seal Beach, Calif.; Architect: KTGY Group, Irvine, Calif.
Best Single-Family Detached Home Priced $250,000 to $400,000
Project: Highland Lake–The Courtyard Bungalow, Hendersonville, N.C.; Builder: The Collins Co., Murfreessboro, Tenn.; Architect: Bloodgood Sharp Buster Architects and Planners, Des Moines, Iowa
Best Single-Family Detached Home Priced $400,000 to $650,000
Project: Christopher Collection–The Cezanne, Las Vegas; Builder: Christopher Homes, Las Vegas; Architect: Scheurer Architects, Newport Beach, Calif.
Best Single-Family Detached Home Priced $650,000 to $1 Million
Project: Christopher Collection–The DaVinci, Las Vegas; Builder: Christopher Homes, Las Vegas; Architect: Scheurer Architects, Newport Beach, Calif.
Best Single-Family Detached Home Priced Over $1 Million
Project: Cassis–Residence Three, Newport Coast, Calif.; Builder: Brookfield Homes, Santa Monica, Calif.; Architect: Scheurer Architects, Newport Beach, Calif.
Best Attached Home Plan Priced Under $350,000
Project: Morello Place Condominiums at Orenco Station–Rainer plan 2, Hillsboro, Ore.; Builder: Costa Pacific Homes, Beaverton, Ore.; Architect: Iverson Associates, Costa Mesa, Calif.
Best Attached Home Plan Priced Over $350,001 (tie)
Project: Springhouse Pond–Model B, Sudbury, Mass.; Builder: The Green Cos., Newton Centre, Mass.; Architect: Bloodgood Sharp Buster Architects and Planners, Des Moines, Iowa
Project: DeSilva Island, Mill Valley, Calif.; Builder: LB DeSilva/Armax International, San Francisco; Architect: Craiker Architects, San Rafael, Calif.
Attached Community of the Year
Project: DeSilva Island, Mill Valley, Calif.; Builder: LB DeSilva/Armax International, San Francisco; Architect: Craiker Architects, San Rafael, Calif.
Detached Community of the Year
Project: Christopher Collection, Las Vegas; Builder: Christopher Homes, Las Vegas; Architect: Scheurer Architects, Newport Beach, Calif.
Master Planned Community of the Year
Project: San Elijo Hills, San Marcos, Calif.; Developer: San Elijo Hills Development Co., San Marcos; Architect: Case Group Architects, Solana Beach, Calif.
The Judges
The Nationals were judged by an eight-member panel of architects, merchandisers, marketing consultants, and builders. The 2002 judges were:
* Gail Fisher, Gail Fisher Interior Design, Seattle
* Ric King, Karen Butera Inc., Corona Del Mar, Calif.
* Larry Kush, Montevina Estate Homes, Scottsdale, Ariz.
* David Leibson, Leibson McGrath, Northbrook, Ill.
* Jan Mitchell, Jan Mitchell Communications, Pleasanton, Calif.
* Ann Olson, Olson Architecture, Niwot, Colo.
* Manny Schatz, Professional Builder Services, Danville, Calif.
* Leisa Weintraub, Neal Communities, Bradenton, Fla.
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