Bottom Line President Rick Cavenaugh says the market downturn will shift the company’s business DNA. Whereas today, the company does about 65 to 70 percent of its business in condo construction, he estimates in five years that number will drop to 50 percent. And although he says that “it’s easier on the nerves to have market-rate projects” in a softening market, luxury pricing will prevail because infill continues to gain momentum. “It’s not just a flash in a pan,” he says.
FIFIELD COS. 20 N. Wacker Drive
Chicago, IL 60606
Phone: 312-855-1600
Fax: 312-855-1719
www.fifieldco.com
