JB Straubel, chief technical officer at Tesla, shares the history of massive transformation in the automobile industry in this video from the HIVE conference.
“Innovation is super un-fun,” Straubel said during the presentation. “It’s really, really difficult. It’s not trendy. Everyone is telling you that you are wrong.”
The few who take that risk and suffer through the trials of innovation are reshaping housing. And, that’s the discussion we are having with HIVE. Who is taking that leap to innovate?
With Tesla, the innovation was painful, but it was a HUGE success – resulting in one of the most sought after new product launches in history.
Continue reading and watch the video here.
