A sneak peek at the top 10 of the best metros for building new homes for 55-plus reveals that five are in Florida, making it the most popular state for this demographic. The rest of the top 25 can be viewed by registering to download this exclusive report.
This aging, booming cohort is retiring and looking for new places to live at an alarming rate. And, starting at 77 million strong, it’s a worthy contingency to pay attention to. Knowing the metropolitan areas that they are gravitating to is a good place to start when creating a strategy that will activate these buyers to buy. There also are critical home features and lifestyle preferences that are an important part of developing product for this demographic.
The NEXTadventure home, developed by BUILDER and Taylor Morrison, provides powerful insight into this buyer and was the foundation of much of the research to understand what motivates the 55-plus buyer. Each facet of their buying preferences—including price points and location, along with a direct comparison to other buyer demographics—is broken down in this exclusive, comprehensive report that will help any builder deliver a home that speaks to the buyer embarking on their NEXTadventure in life.
Register now to receive the complete guide on how to reach 55-plus home buyers.
