What Boomers Want: The 11 Hottest Baby Boomer Stories on Builder

Equal parts design, product, and market intelligence, BUILDER's baby boomer coverage offers tips and tricks for satisfying a booming demand.

1 MIN READ

Approximately one-fourth of the U.S. population is made up of baby boomers—that’s over 70 million adults ages 51 to 69, the oldest of whom will turn 69 this year.

With such a large amount of the population close to retirement, the active-adult industry is being transformed as more builders concentrate on meeting boomer’s housing wants and needs. The trend goes far beyond the old models of “retirement communities” to a new wave of forward-thinking planning and design. Common themes among this generation include the need for privatized outdoor space to entertain friends and family, single-level living, and flexible designs that highlight aging-in-place.

We rounded up the 11 most viewed BUILDER baby boomer stories of the past year that spanned building, design, and lifestyle features active adults are seeking, as well as some market intelligence to determine the cities where builders should be focusing their efforts (it’s not just Florida or Arizona anymore).

Here are BUILDER’s 11 hottest baby boomer stories:

To Sell to Boomers, Here’s What You Have to Know
The Art and Science of the Empty Nest…Four Plans: Dan Sater
Boomer Housing: One Size Does Not Fit All
Top Five Cities for Retiring Baby Boomers
Active Adult’s 10 Hyperactive New-Home Magnets
13 Universal Design Products Builders Should be Using Now
9 Differentiating Universal Design Ideas
Five Keys To Attracting Active-Adult Buyers
Victory at Verrado Puts Wellness First
Venerable by Design: Best Practices for Senior Housing
Net-Zero Builder Targets Baby Boomer Community

About the Author

Lauren Shanesy

Lauren is a former senior associate editor for Hanley Wood's residential construction group.

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