Glidden Paint by PPG announced its 2024 Color of the Year, Limitless, an “anything but yellow” honey beige tone that is said to offer limitless applications.
The fresh warm hue holds both the power of a primary color and the essence of a neutral, and the company’s color experts see this “boujee beige” showing up across exterior and interior spaces next year.
“We are entering a new era of explosive creativity and change. Consumers are using color in even more unconventional ways than ever before, and they need a palette that offers versatility to work with both new and existing decor,” says Ashley McCollum, PPG color expert, Glidden brand. “This modern neutral is as adaptable as its name implies and is taking the place of cool neutral tones that are so last year.”
Courtesy PPG
Due to the hue’s adaptability and consumers’ readiness to enter their creative eras, Glidden color stylists recommend using it anywhere and everywhere. As an interior color, it works on all walls, accent walls, trim, and cabinets. For extra style, Glidden color experts recommend painting unconventional places too, such as ceilings or complete rooms, abstract or geometric shapes, or interior doors.
“Think of Limitless as a fresh and energizing take on a neutral. Limitless can be your main room color or act as an invigorating pop against warm or cool tones,” adds McCollum. “Warm neutrals are here to stay, replacing cool tones like gray for both DIY and pro segments in 2024 and beyond.”
