Market Improvement

Princeton at Weatherby Place, St. Louis

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CURB APPEAL: A mix of traditional materials, colors, and shadow lines along the front elevation of the Princeton gets attention ... and sales.

CURB APPEAL: A mix of traditional materials, colors, and shadow lines along the front elevation of the Princeton gets attention ... and sales.

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WHY IT WORKED: Returning to the city’s reenergized North County, including expansion of a state university campus and new commercial development, the builder hit a growing move-up market.

  • Focus groups with Realtors and buyers resulted in a Jack & Jill bath, an optional great room window wall, and a utility room with a closet.
  • A 19-by-12-foot bonus room at the heart of the second floor (instead of above the garage) is a buyer favorite.
  • The standard specs feature national brand names, setting this model and the builder apart.
  • The main staircase, oriented to the rear (at the breakfast nook), serves a family lifestyle.

    • PROJECT CREDITS Project: Princeton at Weatherby Place, St. Louis; Sales started: July 2004; Sales through June 2005: 14; Total sales (community): 42 (among seven models offered); Units planned (all models): 131; Price: $251,990 to $271,990; Unit size: 3,097 square feet; Builder/Developer: The Jones Co., Chesterfield, Mo.; Architect/Land planner: Glanz & Associates, St. Louis; Landscape architect: Waldbart and Sons, Hazelwood, Mo.; Interior designer: June Rosslien Interiors, Chesterfield

    About the Author

    Rich Binsacca

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