Floor plans are always a result of well-thought-out design. Taylor Morrison is no exception and put a lot of deep thought and experience into every floor plan it offers. When it came to the NEXTadventure project, the company made an additional investment in research to escalate that floor plan to be first-in-class.
To start the project, the Taylor Morrison team selected a popular floor plan in their Esplanade community. The plan had history selling well with 55-plus, which was the target for the NEXTadventure. Then it brought in Deryl Patterson, president of Housing Design Matters, to offer additional design enhancements. Plus, it developed focus group research to make sure that everything ticked and tied with the design.
After the research, the team, including Carol Thompson, national director, strategic sourcing – East at Taylor Morrison and Steve Atwood, the VP of construction, had to put all the pieces together. They both praise Patterson as the architect and Lita Dirks, CEO of Lita Dirks & Co. as the interior designer, for the solutions they provided to integrate all the learning from the focus groups.
And although incorporating all the ideas from the focus groups was a bit complicated, Thompson also credits the suppliers for helping solve for the demands of this highly-complicated generation. One key result of the research findings was the demographic’s desire for storage. Thompson points out how Timberlake Cabinetry designers created a new design around how this group uses their kitchen, messy kitchen, pantry and laundry areas. Plus, they focused on additional storage in every nook and cranny.
Another result was the home buyer’s desire for an indoor-outdoor connection. The group at Western Window Systems provided a wall of doors that opens up the home to an amazing lanai, creating the perfect atmosphere the research groups dreamed about.
The home buyer’s safety concerns were addressed by a new technology that integrates an app with the home security system. So, the buyer can turn the alarm on and off from a smart phone and also receive alerts to remember to set the system when they are away.
So, although the Taylor Morrison team started with a great floor plan, they learned that it can be even better when they get feedback from the consumer. As Thompson says, “you can’t assume that you know what they want. I anticipate we will do a lot more focus groups in the future.”
Discover more behind-the-scenes footage leading up to the completion of the NEXTadventure home.
