Five Ways Midwest Builders Are Reaching Out to Boomers

When it comes to catering to active adults, it’s not all about the Sunbelt.

1 MIN READ
Westgate at the Glen

Westgate at the Glen

Baby boomers are the largest part of the population in America, and have also been leading the charge in the housing market’s recovery. In fact, according to a recent survey by Merrill Lynch, 64% of retirees say they are likely to move at least once during retirement.

However, unlike older buyers of a generation ago, today many are opting to stay in the workforce and in the city where they built their career while seeking greater flexibility in lifestyle and design. To meet the changing needs of this demographic, home builders outside of the Sunbelt states are getting creative. Click on each case study below to learn more.

Active Adults Want Walkability
Older Americans Crave Maintenance-Free Living
Condos Offer Spacious One-Level Living
Resort-Style Communities Entice Midwestern Retirees
Older Buyers Want Custom Options

About the Author

Jennifer Goodman

Jennifer Goodman is a former editor for BUILDER. She lives in the walkable urban neighborhood of Silver Spring, Md.

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