“In our sample of potential buyers of a home in the next 10 years, only 14 percent are currently living in homes that have a market value of $300,000 and above. Therefore, it seems that builders aren’t marketing to ‘baby boomers,’ but to the top 15 percent or so of that population.” —Doran Levy, principal, Strategic Directions Group, St. Paul, Minn.
“For some [baby boomers], retirement is going to be a downtown condominium. Active Adult is not all about the branded Del Webb or Trilogy model, particularly for a generation that may be moving down, looking for night life, restaurants, shopping, culture. This leaves room for other [companies] to offer Active Adult solutions.” —Dan Fulton, president & CEO, Weyerhaeuser Real Estate Co.
“After a demographics study across all of our divisions, we’re seeing a decline of the ‘traditional family’ household, even as the aging marketplace increases by 30 percent. This will impact our product design, our product lines, our community characteristics and marketing in the markets where it makes the most sense.” —Ralph Spargo, General Manager, Gallery Communities, Standard Pacific Homes
