Expert Advice Whether they are builders, salespeople, or Realtors, professionals in the business of selling new homes constantly strive to improve their tactics. In Sweet Success in New Home Sales, industry expert Bill Webb shows how to maximize sales potential and profits in lean times.
Sweet Success is an instructive guide that lays out Webb’s proven approaches to crafting and delivering sales excellence. Readers will learn, among other things, methods for selling more homes; selling techniques to use when the competition for home buyers heats up; and how to increase market share, profit margins, and personal income.
A past president of the NAHB’s Institute of Residential Marketing, Webb will donate all royalties from sales of the book—which is available through www.builderbooks.com or by calling 800-223-2665—to the National Housing Endowment for construction trades training.
Getting Modular Builders and consumers who want to learn more about the benefits of modular homes now have a new resource. “Modular Homes: The New Face of Home Building,” a free brochure from the NAHB’s Building Systems Councils, provides an overview of modular construction and showcases the features and advantages of modular homes.
“Modular Homes” includes articles with tips on selecting a manufacturer, customizing a home, and financing a home, as well as options in remodeling and modular additions. The brochure is available by contacting the Building Systems Councils at 800-368-5242, ext. 8576, or online at www.nahb.org/modular.
To Your Credit NAHB members looking to keep more profit on every credit card sale are encouraged to take advantage of a free savings analysis offered by Solveras Payment Systems, the newest addition to the NAHB Member Advantage discount program. Program features include discounted credit/debit card processing rates for NAHB members; secure Internet transaction processing; wireless transaction services, enabling credit card processing via cell phone; and electronic check services. To access the savings analysis and learn more about other NAHB Member Advantage programs, go to www.nahb.org/ma.
Custom News Custom Home Builder Quarterly, a new, easy-to-read e-newsletter sponsored by the NAHB’s Custom Home Builders Committee, offers a glimpse of custom home builders and their businesses; tips to help your custom home building business run more smoothly; links to business management resources from builders and other industry experts; and news from the Custom Home Builders Committee. Subscribers also will receive regular updates on the Custom Builder Symposium, the NAHB’s education and networking event for custom builders. For more information, call 800-368-5242, ext. 8388.
