Taylor Morrison is making the NEXTadventure a true experience in its Florida development. Erik Heuser, chief strategy officer at Taylor Morrison, speaks to the delivery of this project in this video.
Looking at the numbers, there are 75 million boomers in the country, and they are characterized by high home-ownership rates, liquid income and liquid net worth. Taylor Morrison has translated this into an opportunity resulting in 19 communities across the country with 9,000 lots. However, Heuser says that the company is still in the early stages of addressing demand.
Taylor Morrison uses the Esplanade brand throughout Florida; it also has communities in Texas and California. Heuser says the company is able to leverage in-house experience to make the approach work: it is taking a best-practice approach in terms of lessons learned, which has led to a focus on program and lifestyle directors to bring value to the community. He points out that this home buyer wants to get in the home and start living and enjoying all the amenities on day one.
The NEXTadventure home is in the hill country of Florida with 473 home sites.
More from Taylor Morrison on the strategy to respond to 55-plus demands is available at www.builderonline.com/nextadventure.
