The recession has everyone more than a little nervous, and for good reason. But smart builders won’t let nerves win out over business savvy. Here are some strategies for surviving these tough times, courtesy of our sister magazines REMODELING and THE JOURNAL OF LIGHT CONSTRUCTION:
Don’t attempt to get through 2009 without some strategic planning. Your first and second orders of business are to develop a profit-oriented budget and a lead- and sales-generating marketing plan, says REMODELING columnist Linda Case.
The uncertainties of the housing industry and the general economy may have you questioning your ability to survive, but that is actually a good place to start before launching into a survival plan, says JLC columnist Paul Eldrenkamp. He offers several ideas for dealing with the uncertainty.
Do you need another way to generate project leads? This could be a great time to launch homeowner seminars that position your company as an expert and generate client trust by providing something of value: knowledge. Read tips from REMODELING’s Nina Patel for hosting successful seminars.
Don’t be afraid to seek advice and ideas for your business from outside sources, such as former clients or other businesspeople. A fresh perspective could help you improve your company. REMODELING’s Stacey Freed offers insights into the value of networking.
