Sintered stone manufacturer Neolith is launching a new digital sales tool, Neolith Virtual Experience, that offers potential customers a choice of two virtual visualization options: Neolith AR, an augmented reality app, and Neolith VR, an app that offers a series of virtual reality tours of Neolith’s sales centers across the world.
The Neolith AR app allows the user to test the look of a Neolith surface pattern in any residential or commercial space, using either a real-time photograph or one from the device’s photo gallery. The app includes Perspective, Zoom, and Brightness toggles, which can be used to create a render that is as realistic as possible to the space. The app is available on the Apple App Store or Google Play in Spanish, English, French, and German.
Neolith VR, also available on the Apple App Store and Google Play, allows users to view, combine, and learn more about Neolith’s surfaces in a 360-degree VR environment, akin to the experience of attending a trade show. A pair of specially designed cardboard viewers is available to order within the app, and users may switch seamlessly between the AR and VR apps depending on preference and location.
With both applications combined, users can also view virtual editions of Neolith’s Urban Boutiques, a series of dedicated showrooms located across the globe.
“Like many other companies, we had to evolve to a new landscape. Having previously relied heavily on events and expos to reach our audience, we realized we needed to create new tools to provide an alternative,” says Neolith CMO Mar Esteve Cortes. “With many of these exhibitions canceled and uncertainty around next year’s schedule, we decided to bring the experience directly to our customers, available 24/7, 365 days a year. With combined AR and VR capabilities, we feel the Neolith Virtual Experience gives a truly comprehensive snapshot of the brand and its materials, as near as we can currently come to observing the material in reality. Excitingly, this is only the beginning for us, as we plan to add further features to these apps with a final goal of eventually hosting our own events and tradeshows, allowing us to bring everyone together, virtually.”
