While communing with one’s demographically selected neighbors may not be everyone’s cup of tea, there are many who actively seek such a lifestyle. Shea Homes means to satisfy that demand.
Trilogy® by Shea Homes® on Monday unveiled a new global platform and marketing program aimed to interrupt the archetypal sequence of the home buying experience by offering a glimpse into what life can be at one of the builder’s 14 resort-caliber Trilogy communities across the nation. Join the Movement™ previews not only the lifestyle residents experience when they move to a Trilogy community but provides a key component home shoppers contemplate- how will they know if a community is truly right for them if they cannot find out for themselves until they move into a new home.
Shea Homes launched its Trilogy branded communities in 1999, introducing communities with resort clubs that are on the forefront of trend-based programming and providing a unique lifestyle.
Join the Movement provides home buyers a firsthand experience of what Trilogy aims to deliver- communities that foster friendships through trend-based programming and provide a truly unique lifestyle for residents. The program is unique in that it offers a three-pronged approach to embracing the social proof of a Trilogy community. Home shoppers who participate in Join the Movement will have access to the program’s signature Happier Hours, Day Pass and Discovery Stay experiences. Each opportunity allows home shoppers to participate in authentic happenings attended by actual residents, meet new people with similar interests, immerse in resort-caliber amenities accessible at each community, discover the Trilogy lifestyle for themselves and most importantly, the opportunity to determine if it’s the right place for their next chapter.
“Join the Movement is an opportunity for prospective buyers to really understand why Trilogy stands apart from other communities in our space,” said Jeff McQueen, president of Shea Homes Active Lifestyle Communities. “We can paint a picture of how and why we enrich the lives of those who live at a Trilogy community, but it’s incomparable to shoppers experiencing it directly. Yes, we offer excellent Shea homes to buyers, but our mission has been and will always be to enhance people’s lives by creating communities where our residents can achieve a deeper level of happiness in their lives once they move in. This program gives a real, bona fide peek into what that life could really be like, in fact two of our experiences don’t involve any sales presentations or agents.”
Trilogy resort-caliber clubs currently execute over 150 social happenings, excursions and unique lifestyle events per week across the country. All clubs showcase the indigenous charm and character of their surrounding areas, while providing homeowners with a true resort lifestyle. Notably, Trilogy’s lifestyle is not delivered by HOA or volunteer staff but by hospitality-trained teams.
