Why it worked: The simple design with generous space on two levels in this master planned community was the most popular. Move-up buyers wanted additional up-to-date flex spaces. This plan offers more generous square footage than the competition’s plans. Elevations vary from traditional to Craftsman to Southwestern.
Project Credits
Project: Desert Star-Plan 4106 at Dove Wing at Power Ranch, Gilbert, Ariz.; Sales started: May 2001; Sales through December 2001: 38; Units planned: 83; Price: $225,000 to $235,000; Unit size: 3,353 square feet; Developer: Power Ranch, Gilbert; Builder: William Lyon Homes, Scottsdale, Ariz.; Architect: Bloodgood Sharp Buster Architects, Scottsdale; Landscape architect: Green Acres, Peoria, Ariz.
